How We Made an Opulent Brand Stand Apart in a City of Luxury
Client
Merise
Industry
Home Interior
Duration
6 months
Year
2024
Scope of Work
Brand Identity
Digital Design
Digital Design
Merise is Where Modern Opulence Finds its Voice, Merise Redefines What it Means to Live in Opulence and Style.
Merise specialises in curating ultra-premium interiors by partnering with leading international brands — with the aim of making high-end design a tangible experience for discerning clients.
Carving a distinct path.
In Dubai, a city synonymous with luxury, the challenge was to establish Merise as a distinctive brand in a saturated market that was unmistakably distinct. The goal was to create a brand with a distinguished identity that complements its international partners, amplifying their essence without overshadowing it.
A Strategy Rooted in Subtlety and Enduring Elegance.
Merise’s identity had to feel modern and timeless. It was a meticulous design journey and we needed to move away from cliché golds and blacks and instead develop a narrative and visual identity that felt tactile, understated, and deeply personal.
We Aimed to De-Clutter and Redefine What it Meant to Be Seen as Opulent.
We selected a muted spectrum of deep greens, soft pinks, and subtle grays. A restrained yet intentional colour choice, while also creating a unique visual style that stood out in the premium segment.
Making the Tangible Unforgettable.
Merise’s design system was built around the idea of sensorial storytelling — where every interaction communicates exclusivity and opulence. The focus was on creating materials and finishes that felt intentional, tactile, and memorable without overstating their purpose.
We made details like visiting cards and letterheads became statements. By incorporating layered textures, precision-cut details, and muted pops of colour, these collaterals reinforced the brand’s refined identity.
We made details like visiting cards and letterheads became statements. By incorporating layered textures, precision-cut details, and muted pops of colour, these collaterals reinforced the brand’s refined identity.
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Each element was curated to be functional and to elevate, ensuring that even the smallest interactions left a lasting impression aligned with Merise’s vision.
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A Design Language That Speaks Exclusivity.
Written with the Solare typeface, its clean lines and balanced proportions strike a balance between sophistication and refinement. Its adaptable layout, was engineered for versatility, adaptable across both horizontal and vertical formats. The favicon, derived from the logo, reinforces symmetry and structure, creating a versatile balance element.
An Experience That Stays With You.
We incorporated micro-transitions, precise animations, hover states, scroll effects, and intuitive navigation to mirror the brand’s ethos of opulence. Through 3D videos and line art graphics, the website became a visual narrative — capturing the depth, craftsmanship, and dynamism of Merise’s offerings.
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Designed to reflect purpose.
Designed to exude opulence.
Designed to resonate.
Designed to exude opulence.
Designed to resonate.
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A Design Language That Speaks Exclusivity.
Through thoughtful design and meticulous attention to detail, we crafted a visual and sensory experience that reflects sophistication in every aspect. From tactile materials to a refined digital presence, every touchpoint was designed to reinforce the brand’s exclusivity and elegance.
What we achieved was a distinctive identity in a saturated market. In a city known for its luxury, we set Merise apart by creating a brand that speaks to timeless style and curated excellence.
What we achieved was a distinctive identity in a saturated market. In a city known for its luxury, we set Merise apart by creating a brand that speaks to timeless style and curated excellence.
Our collaborators for this project
Ondre Studios
3D Visual effects
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Photography
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